From data collection to insights discovery
1. About Symanto Insights Platform
2. What types of data can be analysed?
3. Which languages can the platform analyse?
1. About Symanto Insights Platform
Symanto Insights Platform is an AI-powered text analytics platform designed for insights professionals to collect and analyse large volumes of consumer or employee opinion data. It instantly extracts attitudinal, contextual, and psychological insights to answer real business questions.
Our platform offers an integrated review collection functionality to collect online reviews from over 100 review sites. You can also easily upload your own data or use our social media collection service.
Once the data is collected or uploaded, the platform uses proprietary NLP (Natural Language Processing) and psycholinguistic analysis to identify key topics mentioned, determine the positive or negative sentiment toward these topics, and uncover deeper psychological traits (personality, communication styles, emotions) of the person behind the text.
With our Brand Recommendation and Rating Impact Analysis you can understand the performance of your brand based on emotional connection, recommendation score and the impact of the rating.
The results can be further explored through comparison or timeline views, or sliced with additional meta-information using filters, allowing you to discover more detailed and relevant insights. Robust configuration and inline editing functions allow you to further customise your insights with ease.
Our Verbatim Coding solution is designed to automate the coding process for open-ended survey responses, turning qualitative feedback into quantitative insights.
2. What types of data can be analysed?
The platform is designed to analyse any type of unstructured feedback and opinion data, including reviews and open-ended responses from NPS surveys.
3. Which languages can the platform analyse?
The platform currently supports analysis in English, German and Spanish, and can handle over 100 additional languages through an integrated translation service.
You can also download our Symanto Insight Platform intro deck here.