What are personality traits?
Personality traits are the fundamental building blocks of an individual's mindset, influencing how they express their opinions and beliefs and how they make decisions.
Two contrasting dimensions
- A rational consumer tends to be analytical, critical, and pragmatic. They are detail-oriented, weighing pros and cons and making comparisons with similar or competing products or services.
- An emotional consumer focuses on feelings, making decisions based on personal values and beliefs. They also consider the well-being of others and how their decisions affect themselves and those around them.
By predicting personality traits, we can better understand whether a person is objective and logical (rational), empathetic and relationship-oriented (emotional), or of course, where in the middle they lie.