What are Personality Traits?

What are personality traits?

Personality traits are the building blocks of a person’s mindset, and how they express their opinions/beliefs and make decisions. 

Two rival dimensions

  1. rational consumer tends to be analytical, critical, and pragmatic. They are detailed, weighing pros and cons, making comparisons with similar or competitor products/services. 
  2. An emotional consumer tends to focus on emotions, making decisions based on personal values and beliefs. They also tend to consider the well-being of others, and how their decision affects both themselves and others. 

 By predicting the personality traits, we can better understand if a person is objective and logical (rational) or empathic and relationship-oriented (emotional)… or of course, where in the middle they lie.