---
title: Module activation
description: "2.9. Verbatim Coding Projects are built up by independent text analytics modules: these modules can be combined freely to serve your needs better. Once you have created a project you can activate all"
---

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# Module activation

### [1. Module Explorer](https://help.symanto.com/knowledge/module-activation#ratingimpact)

### [2. The Modules](https://help.symanto.com/knowledge/module-activation#themodules)

### [2.1. Topic & Sentiment Detection](https://help.symanto.com/knowledge/module-activation#topicandsentimentdetection)

### [2.2. Sentiment Analysis](https://help.symanto.com/knowledge/module-activation#sentimentanalysis)

### [2.3. Personality Traits](https://help.symanto.com/knowledge/module-activation#personalitytraits)

### [2.4. Psychographic Segments](https://help.symanto.com/knowledge/module-activation#psychogrsegm)

### [2.5. Communication Style](https://help.symanto.com/knowledge/module-activation#commstyle)

### [2.6. Brand Recommendation](https://help.symanto.com/knowledge/module-activation#brandrecomm)

### [2.7. Ekman Emotions](https://help.symanto.com/knowledge/module-activation#ekmanemotions)

### [2.8. Rating Impact Analysis](https://help.symanto.com/knowledge/module-activation#ratingimpact)

2.9. Verbatim Coding

---

### 1. Module Explorer

Projects are built up by independent text analytics modules: these modules can be combined freely to serve your needs better. Once you have created a project you can activate all the different modules and add them to your project.

**This is how it works:**

1) Create a new project  
2) Go to the module explorer (sidebar left)

![](https://help.symanto.com/hs-fs/hubfs/image-png-Nov-15-2023-09-54-49-4547-AM.png?width=688&height=499&name=image-png-Nov-15-2023-09-54-49-4547-AM.png)  
3) Enable one or multiple modules based on your project needs

![](https://help.symanto.com/hs-fs/hubfs/image-png-Nov-15-2023-09-55-44-2295-AM.png?width=688&height=540&name=image-png-Nov-15-2023-09-55-44-2295-AM.png)   
4) The module will appear in your navigation and a few moments later insights will be available

### 2. The Modules

### 2.1. Topic and Sentiment Detection

In order to activate the Topic & Sentiment Analysis, you need to **select a predefined Use Case or re-use the configuration from one of your existing projects. Once done,** it will find and help to understand topics and understand their sentiment.

**Want to know more about Uses Cases? Read our article about Use Cases [here](https://help.symanto.com/knowledge/use-cases?hsLang=en).**

### 2.2. Sentiment Analysis

By activating the sentiment analysis you will be able to understand whether if the written texts coming from your data are overall positive, negative or neutral.

 

**Click [here](https://help.symanto.com/knowledge/sentiment-analysis?hsLang=en)if you want to find out more about our Sentiment Analysis.**

### 2.3. Personality Traits

The Personality Traits module will help you to understand whether a text has been written emotionally or rationally.

**Click [here](https://help.symanto.com/knowledge/what-are-personality-traits?hsLang=en)if you want to find out more about Personality Traits.**

### 2.4. Psychographic Segments

Our Psychographics Segments will help you to evaluate your customer base value by combining customer personality and sentiment tonality into 4 different segments as well as emotional connection.

**Click [here](https://help.symanto.com/knowledge/what-are-psychograpics?hsLang=en)if you want to find out more about the Psychographic Segments.**

### 2.5. Communication Style

The Communication Style module with its four characteristics **(Action-Seeking vs. Information-Seeking and Fact-Oriented vs. Self-Revealing)**, helps us detect the purpose of a text. 

**Click [here](https://help.symanto.com/knowledge/what-is-communication-style?hsLang=en)if you want to find out more about the Communication Styles.**

### 2.6. Brand Recommendation

Brand Recommendation is a metric that classifies each post into Promote, Detract, and Indifferent.  
It will help you to understand whether consumers are brand promoters or detractors/recommending a brand to others or not.

**Click [here](https://help.symanto.com/knowledge/brand-recommendation?hsLang=en)if you want to find out more about Brand Recommendation.**

 

### 2.7. Ekman Emotions

The Ekman Emotions module detects the emotion expressed in a text based on Ekman’s emotion theory.

**Click [here](https://help.symanto.com/knowledge/what-are-ekman-emotions?hsLang=en)if you want to find out more about our Emotion Analysis.**

 

### 2.8. Rating Impact Analysis

Rating Impact Analysis shows the influence of a specific topic/category on the overall rating.

**Click here if you want to find out more about our Rating Impact Analysis.**

 

 

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    - [Sentiment Analysis](https://help.symanto.com/knowledge/exploring-insights?hsLang=en#sentiment-analysis)
    - [Personality Traits](https://help.symanto.com/knowledge/exploring-insights?hsLang=en#personality-traits)
    - [Psychographic Segments](https://help.symanto.com/knowledge/exploring-insights?hsLang=en#psychographic-segments)
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    - [Rating Impact Analysis](https://help.symanto.com/knowledge/exploring-insights?hsLang=en#rating-impact-analysis)
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